Wolfpack Campaign

Who is the wolfpack?

The Hartford Wolf Pack is a professional ice hockey team based in Hartford, Connecticut. They are a member of the American Hockey League (AHL) and serve as the primary affiliate of the New York Rangers of the National Hockey League (NHL). The team was originally established in 1997 as the Binghamton Rangers before relocating to Hartford in 1997 and adopting the name "Wolf Pack." Over the years, the Wolf Pack has been a prominent development ground for aspiring NHL players, contributing to the growth and success of the New York Rangers' roster. The team plays its home games at the XL Center, and their presence continues to be a significant part of the hockey community in Hartford.

What needs to be done

  • Create a PR firm specializing in sports PR

  • Identify the Wolfpack’s strengths and weaknesses

  • Learn the Wolfpack’s history

  • Use all the information collected to create a plan of action for the Wolfpack to improve their attendance and fan base through a marketing standpoint

Target demographics:

Broken down into demographics like age, economic status, ethnicity, etc.

HArtford population

General fans of attending sports events

sports fans

Supporters of the old name

whalers fans

Young people looking for things to do on a Friday night

college kids/young adults

The XL Center offers veteran discounts for games

Veterans

four seasons pr

Executive Summary from campaign book:

“Four Seasons Public Relations is a full-service public relations firm that specializes in helping businesses and organizations build and maintain positive relationships with their target audiences. We offer a comprehensive suite of services, including media relations, crisis management, event planning, social media management, and more. Our approach is grounded in research, data analysis, and a deep understanding of the industries in which our clients operate. We pride ourselves on our ability to think creatively, adapt quickly, and deliver measurable results that exceed our clients’ expectations, of which a big client of ours is the Hartford Wolf Pack organization.

The plan is divided into four main sections, generally increasing in level of detail and specificity:

1. Market Analysis: The market for PR services is highly competitive and
constantly evolving. The industry is characterized by a large number of small and mid-sized firms, including the Hartford Wolf Pack, as well as a few large multinational companies. To succeed in this market, Four Seasons PR must differentiate ourselves by offering specialized expertise and high-quality services with research, while also keeping a close eye on industry trends and emerging technologies. At Four Seasons PR, we remain committed to staying ahead of the curve and delivering innovative, impactful solutions for our clients.

2. Target Audience: At Four Seasons PR, we work with a diverse range of clients across a variety of industries. Our clients range from start-ups to established companies, but they all share a common goal: to build and protect their brands through effective communication strategies. We specialize in serving clients in highly regulated industries that require a deep understanding of complex issues and sensitive messaging, such as healthcare and finance. Our team also has extensive experience working with technology companies and sports organizations, where we help clients navigate rapidly evolving markets and communicate complex technical concepts to a wide range of stakeholders. Whether our clients are looking to launch a Event Outlines 26 new product, manage a crisis, or build thought leaderships in their industry, we have the expertise and strategic insights to deliver results.

Campaign book

A PR (Public Relations) campaign is a strategic and organized effort undertaken by individuals, companies, organizations, or entities to manage and shape their public image, enhance their reputation, and communicate effectively with various target audiences. PR campaigns are designed to convey specific messages, promote positive perceptions, and achieve specific goals. These campaigns often utilize a variety of communication channels and tactics to reach their intended audience, including traditional media, social media, events, press releases, interviews, and more.

Click on the image to view Four Seasons full campaign book.